Prof. Jeong-Soo Choe, MBA AICPA

Jeong-Soo Choe loves personal development, self-learning and coaching. He is steadfast in his personal life goal; “To become a renowned Human Capital Development consultant in Asia".
He earned various degrees from universities and other institutes of which the most notable are:

  • Bachelor degree in English & Economics from the Seoul National University
  • Master degree in Business Administration from the Yonsei University
  • Master course certificate in English Education from the Seoul National University
  • Certifications from US based institutes for:
    • Certified Public Accountant from AICPA
    • Executive coaching from Lore International
    • Myers-Briggs Type Indicator (MBTI) Consultant

He also attended various executive programs at INSEAD (France), Aspen Institute (USA), Information & Communication University’s Digital CEO Forum (Korea) and Advanced Program for Public Policy from Graduate School of Public Administration of the Seoul National University.

Jeong-Soo is committed to life long learning and he embarked on a PhD program that researches the proper valuation of human capital as intangible asset, since human capital will become even more so a key success factor in the knowledge intensive digital economy.

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During his almost 30 years of business experience Jeong-Soo has applied his learnings to drive value creation in the organizations he was responsible for. He gained extensive experience in the telecommunication industry as executive at AT&T and Cable & Wireless in Korea winning several globally coveted recognition and awards such as AT&T Leaders’ Council Membership (Asia/Pacific Sales Champion) in 1994 and Cable & Wireless Federal Award as top 10 performers who embodied true spirit of global co-operation and team work in 1996.

Jeong-Soo has shifted his career to human capital development as he became a partner in Heidrick & Struggles in charge of the IT and Private Equity (Finance) practice. Then he went on to become an executive coach of Lore International Institute and later country manager of MRI Worldwide Korea. In addition to his HR career he is adjunct Professor at aSSIST (Seoul School of Integrated Science and Technology) and Chung-Ang University and frequently lectures at Seoul National University and Hanyang University.

Jeong-Soo has committed himself to help people to succeed in their life and career and he supports and encourages them to be high achievers in their lives. That also led him to publish the self-coaching guidebooks entitled “Now or Never” (co-authored; published in August 2005) and “Stare Carefully, You will find Money” (published in December 2005).